Enhancing efficiency and accounting management.
Enhancing efficiency and accounting management.
Context of the project
Context of the project
Parceiro do Contador is a company that provides tools and methodologies to optimize the daily operations of accounting firms, generating value and results in the field. The main objective was to start 2025 with a stronger digital presence and launch the website, not just as a business card but as a key channel for converting leads interested in the services offered.
Parceiro do Contador is a company that provides tools and methodologies to optimize the daily operations of accounting firms, generating value and results in the field. The main objective was to start 2025 with a stronger digital presence and launch the website, not just as a business card but as a key channel for converting leads interested in the services offered.
The challenge
The challenge
The main challenge of this project was to develop the website structure from scratch, without any prior references, as the company had previously relied on other interaction channels for prospecting and networking. Additionally, it was necessary to define the brand’s digital identity, ensuring that the website reflected its values, differentiators, and market positioning.
Another critical point was the need to create an intuitive and engaging experience for the target audience, considering that many visitors might not be familiar with the company. The absence of a previous website also presented the challenge of structuring and organizing the content strategically, making relevant information easily accessible and encouraging lead conversion.
The main challenge of this project was to develop the website structure from scratch, without any prior references, as the company had previously relied on other interaction channels for prospecting and networking. Additionally, it was necessary to define the brand’s digital identity, ensuring that the website reflected its values, differentiators, and market positioning.
Another critical point was the need to create an intuitive and engaging experience for the target audience, considering that many visitors might not be familiar with the company. The absence of a previous website also presented the challenge of structuring and organizing the content strategically, making relevant information easily accessible and encouraging lead conversion.
The solution
The solution
The project was developed by a Designer and a Product Owner. To address scope and delivery timeline challenges, we decided to adopt the Double Diamond methodology, allowing us to structure the project objectives and problem-solving process more concisely.
During the discovery phase, I delved into the materials provided by the team and conducted exploratory research to add relevant information for decision-making. Additionally, I was responsible for no-code development, using the Framer tool to publish the website dynamically and responsively.
The project was developed by a Designer and a Product Owner. To address scope and delivery timeline challenges, we decided to adopt the Double Diamond methodology, allowing us to structure the project objectives and problem-solving process more concisely.
During the discovery phase, I delved into the materials provided by the team and conducted exploratory research to add relevant information for decision-making. Additionally, I was responsible for no-code development, using the Framer tool to publish the website dynamically and responsively.
*The texts displayed on the screens below are fictional and were used solely for illustrative purposes of the concept before publication.
*The texts displayed on the screens below are fictional and were used solely for illustrative purposes of the concept before publication.ito antes da publicação.
Let’s team up.
Let’s team up.
Let’s team up.